
The butterfly that made us a customer for life
When my wife was pregnant with our son, we received a goodie bag. You know the kind. Every expecting parent in Sweden gets one. It’s stuffed with freebies: diapers, baby cold creams, shampoo, discount coupons at baby ecom sites. You open it, you flip through the stuff, and most of it ends up in a drawer. But one thing didn’t end up in a drawer. Among the trail packs and samples was a Libero diaper starter pack. And next to it, a small butterfly remote toy. The kind you hang from a stroller or a car seat so the baby has something to look at. It had big eyes, a smile, and tiny wings. Cute. Minimal Libero branding. You wouldn’t even notice the logo unless you looked for it. ...








