How can Jio offer Netflix, Amazon Prime, Disney+ Hotstar with its postpaid plans?
Jio recently announced new postpaid plans with three major OTT providers bundled with it viz. Netflix (single-device, mobile plan), Amazon Prime and Disney+ Hotstar. Bundling OTT providers with postpaid plan isn’t a new concept. Airtel and Vodafone Idea (recently co-branded as Vi) had been offering such plans for quite some time now. While bundled OTTs is a no-brainer strategy for Jio (it gets new postpaid users, who are highly valued in telecom), if you’re wondering how will it benefit Netflix, Prime and Disney+, it’s not that complex either. ...